Folloze

Folloze acted as a landing and registration page for partner-run events. We also integrated Folloze with a partner Dropbox instance and used it as a partner document repository for sales collateral that could be used by partner users. Both of these things helped us reach out to and increase engagement with partner sellers.

We are using Folloze as an alternative place to drive traffic as opposed to our main website. We were using Folloze pages as landing pages that allow more customization and the ability to show our traffic content libraries based on their specific segment. It allowed us the ability to quickly and easily make changes to landing pages. It also allowed us the ability to track specific companies and specific people that took action on our pages.

Folloze helps us have better visibility into engagement with our wealth of marketing content. We can quickly generate a marketing board with pieces from our content library and see which content has been the most successful by looking at the pulse tables. We also use Folloze as a sales enablement platform, allowing our Sales team to generate custom boards to send to prospective clients.

Primarily, I use Folloze to group together marketing and sales resources for our customers and our distributors. We offer so many different products for completely different industries, and our website has all of those together. So, you can imagine that if you only really care about one industry, finding that on our site could be time-consuming. Folloze lets us get specific and talk directly to our audience. We also use it as a mini webpage for tradeshows, showcasing the products and staff we will have attending, marketing resources for distributors about new product launches, and co-branded boards with certain distributors, so they are represented alongside Lakeland as a team effort for our mutual customers. That last one has been really appreciated by our distributor network.

We run account-based marketing campaigns with high levels of personalization on Folloze. The platform helps us to craft a very specific message dedicated to the personas we are targeting, and creates a single site where our accounts can consume the most relevant content for them and which has been curated specifically for their role.

Descartes uses Folloze as a separate landing page tool, mostly for campaign distribution (LinkedIn, ABM, email,..). This way we are able to set up tailored landing pages depending on our target audience and goals. The content is mostly focused on resource centers where we can put a bunch of content pieces together to create a personalised experience for the visitor.

Folloze is a critical tool in our marketing technology stack for engaging customers, partners, and prospects. With Folloze we are able to build dynamic, personalized, landing pages in a matter of hours, rather than days or weeks with our web team or partners. These pages then track all visitor activity at a level we can't match with other tools. Including which pieces of content they viewed, when they viewed them, and how much time they spent with our content on an individual level. This activity builds robust profile of our visitors for informed next steps with our sales team. When paired with other tools, like our CRM or email platform, we can know exactly who is doing what, and follow those actions into opportunity and sale attribution.

From an ABM perspective Folloze is unmatched. You can build and tailor end-to-end experiences for individual accounts, roles, or employees. The personalization tools go far beyond a simple token name replacement, and allows us to present whole sections, or individual pieces of content, based on countless criteria we define. I imagine our ABM and Customer Marketing efforts would be significantly slower and far more rigid without Folloze.

Our organization started sales plays that needed to be targeted and set up quickly. Our website was not agile enough for people outside of the web team to create pages. Folloze has allowed our marketing team to quickly create personalized web pages to support these plays and special spiffs. Within a few days we had pages live, including assets, and sent out to our sales team and customers.

Folloze is a user-friendly software that helps our sales and ABM team to easily share content, create personal/customized landing pages and track our engagements. We use Folloze to create landing pages for target accounts, and it's such a great tool for personalizing microsites which helps enhance user experiences.

We use Folloze as part of our Dun & Bradstreet subscription, and it's proven to be a valuable tool. We're able to create and distribute landing pages for ads, events, and campaigns, easily and are able to supplement page visitor data with our Dun & Bradstreet credits. The analytics provided about page uses are also extremely useful, and building the pages is quick and easy.

I use Folloze to create custom landing pages for the Health Care and Life Sciences account-based marketing program.

Customizing folloze board to our customer segments and giving them the recipes on the go, has helped our business. Folloze has been a fast and easy way to reach the customer and work efficiently towards reaching the goal of personalization at a click, if it could add facebook pixel in the backend, this would have been the best experience for everyone (user and end consumer)

We currently use Folloze in areas that support our overall ABM strategy. Including creating landing pages by industry, adding content that is then shared via our many digital channels, supporting sales with sales resource centers, and partner enablement. To day, we have created more than 20 boards that are actively being used company-wide and looking to expand into using it more for executive level events as well.

Folloze allows my team to create unique digital hub experiences at the 1:1 account level. Folloze boards are quick and easy to stand up, so it's an initial tactic I use with all of my ABM accounts. The microsite hub provides my sales team an immediate asset to share in early prospecting, and with the metrics and analytics features, we are able to measure success right away.

We use Folloze as the center piece of our ABM campaigns for our clients. It's creates a central location to host and track all ABM activities regardless of channel. We use it for 1:1 accounts, demand gen, event hosting & follow up.

We use Folloze to build specialized boards for our Partners that house product materials, collateral, promos, etc.

We create custom content experience hubs for our customers where they can learn more about how Matterport can impact their specific use-case. We want our customers to feel that Matterport understands their unique needs and by using Folloze and creating very custom landing pages, we're able to achieve that.

Folloze is a great partner. We use Folloze as a content experience platform for ABX advertising campaigns. The setup in 3.0 is smooth and visually appealing. Folloze has been a great innovation partner as Ignitium is always trying to collaborate with partner platforms to meet client needs.

We've used Folloze to set up content rich landing pages for various campaigns. The platform has enabled us to leave our content ungated while still being able to track who used it and how often it was used.

We use it to build custom microsite pages for specific ABM 1:1 accounts/use cases. We attempt to create a personalized experience where content is mapped back to the customers. The business problems will vary depending on the account; however, they address either our core ticketing platform or some of our adjacency solutions which have a newer use case.

We use Folloze to quickly build on-brand, personalized microsites to drive targeted audiences. The platform was chosen because of its ability to execute personalization at scale. We use the platform to build 1:1 and 1:few pages for our ABM function, build pages where we can drive partners to find all relevant partnership information, and host some webinars on branded pages.

We use Folloze for three reasons, to de-anonymize and measure account-based engagement with our ungated content, to support account-specific messaging and imagery for account-based digital marketing, and to host themed resource centers on our website. We also use this across five different business pillars to support individual sales reps in prospecting to varying degrees.

I use Folloze to drive content out to my key customers and prospects within our customer base.

We use Folloze for our clients, particularly for 1:1 and 1:few - primarily outbound campaigns. We use the platform to create pages, as well as for email outreach. I have also used it as a landing page for inbound traffic from social campaigns. Our main reasons for using it are the ease of creating and setting up a personalized page, but also for the analytics that sits behind it.

We have a variety of content within our organization that we like to promote across our various solutions. While all the content is great, we need to be able to tailor our content and messaging to make it as relevant as possible. That is why we are using Folloze for our account-based marketing tactics- paid media driving to specialized pages housing relevant messaging and content for specific accounts. In addition, we use the tool to send personalized emails that allows us to track open rates.